Website design trends change faster than collections from world-renowned fashion designers. And while the latest haute couture can be somewhat predicted, when it comes to what will captivate website visitors tomorrow, it's best not to speculate — it'll never be quite what you expected.
However, as they say, some things are constantly changing, while others remain timeless. That’s why the specialists at GeniuStudio conducted research, analyzed their own experience, and compiled a list of the TOP-5 design trends that will make your website attractive to visitors.
- Minimalism and Simplicity
Minimalism and simplicity are becoming increasingly popular each year. The thing is, users are tired of excessive embellishments. They want something easy on the eyes.
Many specialists are opting to eliminate excess design elements in favor of cleaner, simpler compositions. This makes the website more readable and easier to navigate. Modern users prefer quick access to information, which is why developers aim to create websites that offer just that.
- Themed Background Images
The second trend of this year is themed illustrations. Images relevant to the website’s theme have become a popular way to attract user attention. Often subtle, this approach adds uniqueness and visual interest, creating a more memorable impression. This is especially important for brands that aim to stand out from the competition.
- Bold Typography
When you think about it, most websites use dull fonts. However, in 2023, more and more designers are striving to make websites more expressive and memorable. Who would have thought that just a font could make a site more noticeable and attractive? Bold typography works well for headings and important messages, making the pages more informative and user-friendly.
- Animation
Animated elements have become popular due to their dynamic and interactive nature. They bring interest to the design. Animation can be used to highlight important elements, create unique page transitions, or draw attention to specific content. “Live” elements also help create a more memorable image, which is especially important for brands and companies looking to emphasize their innovation and creativity.
- Gradients and Neon Colors
Gradients are now trending everywhere: from hair and nails to clothing and design. Who could have predicted this just a few years ago? This design choice wasn't particularly popular before.
Gradients are used to create unique color transitions, adding depth and volume to the design. Neon colors help create vibrant, memorable effects. This is particularly important for websites with a target audience under 35.
Which Design Should You Choose?
Looking at our top trends, you might notice one oddity. There’s something for everyone — from vibrant designs to more subdued solutions. And that’s probably the right approach. People have different tastes — some prefer minimalism, while others like everything bold and eye-catching. By analyzing your target audience, you can determine which design type from the list will appeal to your potential customers in 2023.
However, it’s important to remember that the website should be functional, user-friendly, and easy to navigate. That’s why GeniuStudio designers always focus on users and create websites that best meet their needs and expectations.
