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Internet advertising: targeted and contextual advertising

Targeted advertising is an effective marketing strategy that helps to quickly attract customers for your business. Your offers, promotions and discounts will be displayed to a specific target audience, thanks to which potential visitors will turn into customers. Contextual advertising is a type of online advertising that is shown to users according to their search queries or online behavior. It works on the auction principle: advertisers pay for clicks or impressions of ads in search engines and on partner sites. Geniustudio specialists will qualitatively set up targeted advertising according to the specified parameters after a detailed analysis, help attract the target audience and increase conversion.

How does targeted advertising work?

Targeted advertising is set up after determining the parameters of the target audience. The principle of operation of this tool is quite clear. When registering on social networks, the user fills out a small questionnaire, which includes a clause on permission to analyze personal data. To set up targeting, it is enough to know the gender, age, education, city of residence and interests of a person. Additional factors are their interactions with the social network (for example, which pages they liked).

It is the interests of a potential client and geolocation that help make them a buyer. Gradually, targeting adapts to achieve maximum conversion and more accurate targeting.

Graphic representation of the principle of targeted advertising

Difference between contextual and targeted advertising: what to choose?

Contextual and targeted advertising are different marketing tools. The distinction between them plays a key role in developing an effective promotion strategy for your business.

Both types of advertising work on the basis of algorithms and artificial intelligence. They focus on a specific segment of the target audience, which is determined after analyzing marketing goals. By the way, algorithms are constantly updated to achieve better results. The main difference between these strategies is in the mechanism of achieving the goal.

Man with a megaphone, symbolizing advertising

If your product is already actively searched for in search engines (for example, "order a website", "buy a phone"), using contextual advertising will be more effective.

If you need to find new customers and increase brand awareness (for example, a new clothing brand, cosmetics, online courses), targeted advertising will be more effective.

The best option is to combine both types of advertising for maximum reach and conversion.

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Stages of advertising campaign implementation

  • Identification of competitive advantages
    Identification of competitive advantages of your product or service
  • Competitor analysis
    Review of advertising goals and analysis of competitor strategies
  • Target audience analysis
    Formation of a portrait of the target audience
  • Development of an advertising account
    Development of the advertising account structure
  • Advertising setup
    Setup and launch of the advertising campaign
  • Analytics connection
    Integration of analytics tools
  • Reporting analysis
    Analysis of summary data and advertising effectiveness
  • Advertising optimization
    Campaign optimization to improve results
Decorative cloud Decorative cloud Decorative cloud Decorative cloud

Stages of advertising campaign implementation

  • Analysis of competitive advantages
    Identification of competitive advantages of your product or service
    Review of advertising goals
    Review of advertising goals and analysis of competitor strategies
    Formation of a portrait of the target audience
    Formation of a portrait of the target audience
    Development of an advertising account
    Development of the advertising account structure
  • Setup and launch of advertising
    Setup and launch of the advertising campaign
    Analytics connection
    Integration of analytics tools
    Analysis of summary data
    Analysis of summary data and advertising effectiveness
    Optimization of the advertising campaign
    Optimization of the advertising campaign to improve results
Decorative cloud Decorative cloud Decorative cloud Decorative cloud
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Cost of advertising setup and campaign management

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Price from300$ ORDER advertising

Strong points of working with Geniustudio:

  • Experience

    Extensive experience in successfully developing complex projects. See the Portfolio section.

  • High-level design

  • Flexibility

    We know how to work with different systems, technologies, and approaches, and we solve your tasks in the most optimal way.

  • Client-oriented

    We treat projects as our own. We focus on the client's results and offer our solutions to achieve them.

  • Responsibility

    Cost and deadlines are not just numbers on paper. If the client approves the results promptly, there’s no reason for delays.

Reviews about working with Geniustudio

Review of the company «Elyland»
Review of the company «Elyland»
Danilov Sergiy
Elyland expresses gratitude to Geniustudio for their invaluable assistance in creating our website. We immediately found common ground, which led to a productive colla...
Review of the company «QMA»
Review of the company «QMA»
Alexey Mauer
The "Business Media» company thanks the team of «Geniustudio» professionals for successfully developing and launching our agency's new website.
Review of the company «Unitemp»
Review of the company «Unitemp»
Stanislav Berezansky
We would like to thank the Geniustudio team for their participation in the project’s implementation. While working on the concept of our future website, we engaged a f...
Review of the company «T-SOT Author's House»
Review of the company «T-SOT Author's House»
Julia Nazarenko
I would like to thank Geniustudio, especially Dmitry Volkov and Alexander Sudakov, for the successful development of our website!
Review of the company «Exclusive DomStroy»
Review of the company «Exclusive DomStroy»
Director of the company
We would like to express our gratitude to the team at GENIUSTUDIO and personally to Alexander Sudakov! The GENIUSTUDIO team developed and released a series of promotio...
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Geniustudio successfully operates worldwide

  • USA
  • Canada
  • Europe
  • USA
  • Canada
  • Europe
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FAQ

What is targeting?

Targeting is a technology that allows you to show your advertising only to people who will be interested in it.

Who is targeted advertising suitable for?

If your product is already actively searched for online (e.g., "buy a phone"), it is better to use contextual advertising. But to attract new customers and increase brand awareness (e.g., a new clothing brand or launching online courses), targeted advertising is more suitable.

How much does targeted advertising cost?

Setting up and launching advertising costs from $200.

What is contextual advertising?

Contextual advertising is a type of online advertising that shows ads to users based on their search queries or the web pages they are viewing.

How does contextual advertising work?

Contextual advertising works by matching a user's search query with the content of the advertisement offered to them by algorithms.

How much does contextual advertising cost?

The price of gathering information, setting up contextual advertising, and managing an advertising campaign starts from $200.

How long does it take to launch advertising?

We launch targeted or contextual advertising 2-3 days after receiving payment.

What guarantees can we offer for launching advertising?

To assess the effectiveness of advertising, we launch test campaigns with a small budget. This indicator is not final, but it can show the minimum profit you can get from advertising.

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