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Effective internet and social media advertising: Targeted and contextual advertising for business

Targeted advertising is an effective marketing strategy that helps quickly attract clients for your business. Your offers, promotions, and discounts will be displayed to a specific target audience on social media, thereby converting potential visitors into clients. Contextual advertising (or PPC — Pay-Per-Click) is a type of internet advertising that is shown to users based on their search queries or online behavior. It works on the auction principle: advertisers pay for clicks or ad impressions in search engines and on partner sites. This is an ideal tool for quickly launching an advertising campaign and promoting services or products. Specialists at Geniustudio studio will professionally set up an advertising campaign according to the specified parameters after detailed analysis, help attract the target audience, and increase conversion.

How does targeted advertising work and how is the audience selected for target setup?

Targeted advertising is set up after defining the parameters of the target audience. The principle of this tool is quite straightforward. During registration on social networks, the user fills out a small questionnaire, which includes a clause about permission for personal data analysis. For target setup (or targeting), it is enough to know a person's gender, age, education, city of residence, and interests. Additional factors include their interaction with the social network (e.g., which pages they have liked).

It is the potential client's interests and geolocation that help turn them into a buyer. Gradually, targeting adapts to achieve maximum conversion and a more precise hit on the target audience. We offer targeted advertising on Facebook and Instagram, which reaches millions of users.

Setting up targeted advertising on social media

Difference between contextual and targeted advertising: What to choose for promotion?

Contextual and targeted advertising are different marketing tools. The distinction between them plays a key role in developing an effective strategy for website promotion and for your specific business.

Both types of advertising operate based on algorithms and artificial intelligence. They target a specific segment of the target audience, which is determined after analyzing marketing goals. By the way, the algorithms are constantly updated to achieve better results. The main difference between these strategies is in the mechanism used to achieve the goal.

Comparison of contextual and targeted advertising

If your product is already actively being searched for in search engines (for example, "order website", "buy phone"), using Google contextual advertising will be more effective. This is direct targeting on demand.

If you need to find new customers and increase brand awareness (for example, a new clothing brand, cosmetics, online courses), targeted advertising will be more effective.

The optimal option is to combine both types of advertising for maximum reach and conversion.

Calculate advertising cost

Key stages of advertising campaign development and organization

  • Planning the advertising campaign
    Defining competitive advantages and planning the advertising campaign
  • Review of competitor strategies
    Reviewing advertising goals and analysis of competitor strategies
  • Forming a target audience profile
    Forming a profile of the target audience
  • Developing the ad account structure
    Advertising campaign development: creating the ad account structure
  • Setting up and launching the advertising campaign
    Setting up and organization of the advertising campaign
  • Analytics integration
    Integration of analytics tools
  • Analysis of reporting
    Analysis of summary data and effectiveness of the advertising campaign
  • Campaign optimization
    Optimization of the campaign to increase results
  • Analysis of competitive advantages
    1. Defining competitive advantages and planning the advertising campaign
    Review of advertising goals
    2. Reviewing advertising goals and analysis of competitor strategies
    Forming a target audience profile
    3. Forming a profile of the target audience
    Developing the ad account
    4. Advertising campaign development: creating the ad account structure
  • Setting up and launching the ad
    5. Setting up and organization of the advertising campaign
    Connecting analytics
    6. Integration of analytics tools
    Analysis of summary data
    7. Analysis of summary data and effectiveness of the advertising campaign
    Advertising campaign optimization
    8. Optimization of the campaign to increase results
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Price for setting up contextual and targeted advertising

Price of targeted advertising and PPC specialist services
You set the task,
we find
the bestsolution.

To find out the exact price of targeted advertising or contextual advertising, leave a request on the website.

Price of PPC specialist services from300$ ORDER

Why Geniustudio is the best place to order contextual and targeted advertising?

  • Expertise in PPC marketing

    Our team consists of certified PPC specialists with many years of experience in successfully managing advertising campaigns in Google Ads and Meta (Facebook, Instagram).

  • Focus on advertising conversion

    We set up not just traffic, but carefully planned funnels that guarantee maximum advertising conversion. Our goal is high ROI (Return on Investment) for your business.

  • Deep analysis and targeting

    We use advanced tools for audience analysis. We ensure surgically precise targeting and continuous bid optimization to minimize your costs.

  • Business-oriented approach

    Our goal is to ensure maximum profit for your business. We create effective internet advertising and social media advertising that helps quickly increase sales and brand awareness.

  • Transparent reporting and control

    The cost of online advertising and results are always transparent. We provide detailed reports that allow you to control every dollar spent and see the effectiveness of our work.

Real client reviews who ordered our services

Review about setting up contextual and targeted advertising from Geniustudio
Top leader of CHOICE company.
Lyudmyla Zhukovska
A review from a top leader of CHOICE about working with Geniustudio: full website creation, professionalism, client-focused communication, and a positive project exper...
Review about setting up contextual and targeted advertising from Geniustudio
Review of the company «Elyland»
Danilov Sergiy
Elyland expresses gratitude to Geniustudio for their invaluable assistance in creating our website. We immediately found common ground, which led to a productive colla...
Review about setting up contextual and targeted advertising from Geniustudio
Review of the company «QMA»
Alexey Mauer
The "Business Media» company thanks the team of «Geniustudio» professionals for successfully developing and launching our agency's new website.
Review about setting up contextual and targeted advertising from Geniustudio
Review of the company «Unitemp»
Stanislav Berezansky
We would like to thank the Geniustudio team for their participation in the project’s implementation. While working on the concept of our future website, we engaged a f...
Review about setting up contextual and targeted advertising from Geniustudio
Review of the company «T-SOT Author's House»
Julia Nazarenko
I would like to thank Geniustudio, especially Dmitry Volkov and Alexander Sudakov, for the successful development of our website!
View all

Preliminary cost calculation for an Advertising Campaign

To generate an accurate commercial proposal, please indicate your budget and expected scope of work.

Scope of work and budget

Select budget*
Up to $500
$500 - $1500
$1500 - $3000
$3000+
Select intensity*
Minimal (up to 5 ads/1-2 campaigns)
Medium (5-15 ads/3-5 campaigns)
Intensive (15+ ads/5+ campaigns and A/B testing)

Platforms and niche complexity

Select all required channels
Select competition level*
Low/Local (city)
Medium/Regional
High/International (USA, Europe, highly competitive markets)

Additional services

Select what should be included in the price
Select reporting level*
Standard (monthly report)
Expanded (weekly reports + regular calls)
Data integration into external systems required (BI reporting)
Select LP status*
Yes, everything is ready
No, help with LP adaptation is required

Business goals

Preliminary cost estimate

Based on your answers, the cost of the advertising campaign management may be:

from 300 – to 1200 $/month.

The final price depends on the niche complexity and the number of advertising accounts.

Contact information

Click the button to receive a **detailed analysis and justified price** to your email.

from 300 – to 1200 $/month.

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