Mood Board
In business, approaching any task with the right attitude is essential. A positive attitude towards the task is half of the success. A mood board is a collection of images, textures, graphic elements, quotes, and brand colors. It is created at the beginning of developing an idea or concept.
To do this, all the elements are placed in a freeform layout in one space, such as on a sheet of paper or a digital canvas. This tool helps define the correct direction, set aside unnecessary details for later, or remove them entirely. When you collect multiple images, a new project is created from part of them. This is how designers and businesspeople work. For them, a mood board has both technical and aesthetic purposes.
If the idea behind any venture is clear, the project is 99% likely to succeed. Starting a project with a mood board indicates the level of expertise of the creator, builds trust and calm with the client, and reduces waiting time.
Importance of a Mood Board
-
Foundation of the future project: A mood board lays the groundwork for elements like the logo, menu, interface, etc. When you collect all your ideas in one space, the basic foundation for your project will quickly begin to take shape, which you will use as a reference going forward.
-
Forming a shared vision for the team: During the creative process, each team member may have unique ideas, but if they are not aligned, they can derail the project. A properly created mood board helps ensure that everyone stays on track and moves forward together.
-
Avoiding disagreements with the client: A mood board allows for a clear visualization of the planned actions and gives the opportunity to make timely corrections and approvals, preventing misunderstandings.
-
Facilitating communication: Even detailed written descriptions may not provide the same clear picture as a visual representation. It’s much easier to focus on the idea when using a mood board, which simplifies communication between team members and clients.
-
Storing future ideas: It is impossible to implement every idea in a single project, so the mood board serves as a collection of future ideas and developments.
-
Beyond logos and websites: Mood boards are not just for designing logos and websites. They are used by professionals in many fields, such as interior design, fashion, advertising, style, art, and photography.
On a mood board, you can display color combinations, photos, illustrations, fonts, textures, quotes, slogans, logos, patterns, and more. This helps you select the right colors and shades, convey the desired mood, set the design style, choose the texture, create a unique pattern, and develop a brand style.
