Targeted Facebook Advertising Campaign for the Page: Futboholic.com.ua
Objective:
- Attract targeted traffic to the website
- Increase sales
The advertisements were targeted at men and women aged 17-45 in Ukraine, running from July 9 to July 30, 2016. The ads were tested on target groups based on various interests:
- Specific car brands
- Football teams
- Sports topics
- Various hobbies
A total of approximately 147 ads were launched:
- Reach of the advertising campaign across Ukraine: 191,810 users
- Number of purchases: 130
- Total advertising campaign cost: 32,967 UAH
- Total revenue for the company: 64,677 UAH
- Revenue from the advertising campaign: 2,456 USD
Examples of advertisements:
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