Client: FMCG Product Group: Bits Cookies
Service Type: Management and Promotion of a VKontakte Group
Objective:
- Increase brand awareness in the online space
- Grow product awareness among the target audience
During the project, a brand development strategy for VKontakte was developed, and a content plan was created.
Around 300 posts were published on topics such as:
- Humor related to the brand
- Useful properties of ingredients in the cookies
- Interesting facts about Bits cookies
- Introduction to the animals featured on the Bits packaging
- Polls related to Bits cookies and the lives of group subscribers
- Descriptions of contests and award ceremonies
Examples of posts:
Each month, competitions were held among the group participants:
- "Win Movie Tickets from BITS"
- "Watch Out, Don't Burst! Win a Box of Bits Cookies" and others.
Examples:
Targeted advertising and manual promotion targeting the audience were used to grow the group.
Statistics on visits and views from November – August 2015-16:
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