Case Study: SMM for Pacific Tea on Facebook, Instagram, and Pinterest

Client: FMCG Product Group: Natural Chinese and Japanese Teas by Pacific Tea
Service Type: Brand promotion on the following social networks:

• Facebook
• Pinterest
• Instagram

Objectives:

1. Support the brand’s presence on social media.
2. Increase brand recognition and build trust among the target audience (TA).

Tasks:

1. Develop a brand growth strategy for social networks.
2. Register the brand on:
   • Facebook
   • Pinterest
   • Instagram
3. Study and identify the target audience (TA).
4. Create a content plan.

Project Execution:

During the project, a comprehensive brand growth strategy was developed for Facebook, Pinterest, and Instagram. Approximately 40 posts were published on topics including:

• Regular Column: “Expert Articles”
• Interesting facts about the world of tea
• Useful tips for brewing tea and finding your favorite flavors
• Pacific Tea product promotions
• Behind-the-scenes content showcasing Pacific Tea’s journey from tea production to delivery

Examples of Posts for Facebook:

Examples of Posts for Instagram:

Examples of Pinterest Boards: