ExclusiveDomStroy approached us with a request to develop a landing page for one of the most competitive niches—plastic windows. The goal was to highlight the advantages of their new product in the market and emphasize the benefits of partnering with this company as a reliable partner. The target audience included both private individuals and large-scale developers.
Development Process
At the initial stage, the internet marketer conducted a detailed study of the product, identified its key advantages, analyzed competitors, and created a mockup with text and headlines that effectively conveyed all the benefits.
After the client approved the details, the mockup was handed over to the designer for visualization, incorporating the product manufacturer’s brand colors.
The designer spent 35 hours completing the layout and 5 additional hours making edits and adjustments. The result was as follows:
Block 1: User Introduction
A concise and clear summary of what the page is about, ensuring users quickly grasp the purpose and proceed to explore the offering.
Block 2: Configuration Options
An overview of basic configuration options presented visually and succinctly to ensure users absorb the information effortlessly.
Blocks 3-7: Technical Advantages
Detailed descriptions of the technical benefits of various window systems displayed through visual diagrams. These blocks included call-to-action elements like "Calculate Cost" and "Request a Measurement".
Block 8: Flash Application
A built-in interactive flash application to showcase different window system designs within interior settings.
Block 9: Product Benefits
A detailed list of direct advantages of the product.
Block 10: Open Lead Form
A lead capture form offering a bonus incentive.
Block 11: Upsell Additional Services
Block 12: Transparency and Trust
A section highlighting common shortcuts taken by less trustworthy manufacturers. This was designed to increase trust in the company while educating users about potential market pitfalls.
Block 13: Principles of ExclusiveDomStroy
A summary of the company’s core principles.
Block 14: Workflow Overview
A step-by-step explanation of the customer journey, ensuring clarity on the interaction process—often overlooked by many companies.
Block 15: Portfolio
A gallery showcasing real projects.
Block 16: Customer Testimonials
We emphasized authentic feedback, as originality boosts credibility.
Blocks 17-19: About the Company
Details about the company, certifications, and key personnel.
Block 20: Final Call-to-Action
A closing offer block with an action timer. Note: We stopped using countdown timers in 2015 after A/B testing and surveys indicated they are no longer effective, except in specific cases.
Final Outcome
Once the design phase was completed, the mockup was passed to the front-end developer. After implementation, the following results were achieved:
- Service: Landing Page + PPC 2.0
- Niche: Window Systems
- Conversion Rate: 12.6%
- CTR: 8.81%