Client: bilux.ua
Product: Bilux Ceiling Infrared Long-Wave Heaters
Service Type: Crowdsourcing Marketing
Objective:
To inform the target audience about the advantages of infrared long-wave heating from Bilux. Educate the public on an alternative, more efficient heating method—ceiling long-wave heating systems.
Tasks:
- Product/company recommendations through hidden marketing
- Track and respond to mentions on social media
- Communicate with potential customers
- Monitor reviews about the products/company on forums and other similar communities
- Neutralize negative reviews and comments
During the project period (August 2015 – July 2016), work was carried out to promote the Bilux brand. A total of 280 posts were written and published from August to April (35 posts per month) on the most active regional platforms, social media, and forums.
Key Topics Covered:
- High heating tariffs and the use of Bilux as an alternative heating source
- Long-wave heating for industrial premises
- Benefits of infrared long-wave heaters for residential spaces
The target audience received the topic with caution, but with interest: they asked questions and engaged in discussions.
From April onwards, the format of the advertising campaign changed. The number of posts with active discussions on the topic was reduced to 7, along with 8 reviews. Instead of some posts, the focus shifted to a commercial theme on the forum forumKiev.com. Postings were mainly made on social media platforms, and the 8 reviews were placed on specialized platforms such as irecomend and otzovik. The average audience size of the communities ranged from several thousand to over a million users.
Commercial Topic Management:
- 95 questions/answers were posted during the reporting period
- The topic was supported by real users who asked questions
- The topic was viewed 1,892 times during the reporting period
Negative Aspects:
- No positive posts from forum users (real users).
Comparative Table for 2015-2016:
This table showed the results of search phrases related to Bilux.