External content marketing is a powerful tool for promoting your website and attracting the attention of your target audience. By creating and distributing interesting articles on external platforms, you can gain authority, attract referral traffic, and improve your site's ranking in search engines. Let's look at the best external content marketing techniques that will help you promote your website.
Guest Posts
Publishing articles or blogs on external platforms related to your niche is an excellent way to promote your site. Look for authoritative resources and offer them high-quality content. Make sure your article includes a link to your website to drive traffic and improve visibility in search engines.
Social Media Publishing
Social media is a great choice for sharing your content and engaging your audience. Create interesting and useful articles that will capture the attention of potential users. Then, share them on social media, including links to your website. This will direct users to your resource and share valuable information with them.
Partner Publications
Establish contacts with other websites or bloggers in your niche and offer them collaboration in the form of mutual content publication. You can write an article or provide exclusive content. In return, they may publish your content on their platform. This will help expand your audience and bring new visitors to your site.
Video Content Distribution
Video content is becoming increasingly popular and effective in attracting attention to your website and promoting it. Create informative videos or tutorials related to your niche. You can distribute them on popular platforms like YouTube or Vimeo. Include links to your website in the description and encourage viewers to visit your site for more information.
Working with Influencers
Identify influential people in your niche and get in touch with them. Offer them the opportunity to write a guest article, participate in an interview, or collaborate on a project. When influencers mention your website or share your content, it helps boost your reputation and attract new audiences.
Overall, external content marketing is a powerful tool for promoting your resource. By the way, GeniuStudio experts will go into more detail about each of these techniques in upcoming publications.