Today, unique text content on a website plays a significant role in search engine ranking algorithms. In today's search results, relevant unique content is more important than just the volume of backlinks. It is now a fact that:
- Search engines love unique content.
- Search engines dislike dead websites with outdated content.
You may disagree, but I am confident in my stance based on my own experience (I have 13 internet projects, three of which have over a thousand visitors per day). I am sure I’m right.
Unique content is not the only method, but it is one of the most useful methods for website promotion. Search engine specialists are constantly refining ranking algorithms, teaching search engines to recognize SDL (Sites Designed for People) — websites created not for search bots but for human visitors. Ongoing work allows search engines to distinguish between high-quality content and automatically generated, meaningless content. Large groups of programmers from major search engines are focused on improving the morphological and thematic analysis of website content.
These efforts are aimed at combating webmasters who use black-hat SEO methods by filling websites with low-quality, spammy content (including automatically generated text).
Undoubtedly, this improves the quality of search engine results for everyday internet users.
How to Get Unique Content for Your Website?
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Create it Yourself. No comment needed.
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Find It Offline. Press, books, magazines, product catalogs, and other printed materials are at your service. Before filling your site with such content, I recommend checking its uniqueness.
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Order Unique Content from a Copywriter. A copywriter specializes in creating unique website content. The text is written based on the copywriter’s personal experience or using sources from the internet or offline. Copywriting can involve writing content from scratch or generating text based on information found online. In SEO copywriting, the content is also optimized with keywords. In any case, the result of a copywriter’s efforts is a well-written, unique website content.
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Order Rewriting of Content Found Online. Rewriting is a simpler task than copywriting. Therefore, many authors who start in rewriting believe it’s something anyone with basic language skills can do. While I agree that rewriting is simpler, I disagree with the notion of “quality rewriting.” Do you feel the difference? The essence of rewriting is creating a meaningful copy of the original content, but in a different execution. Rewriting is usually achieved by rearranging words and phrases, replacing words with synonyms, or changing parts of speech. Advanced SEO clients sometimes require that the rewritten text is not similar to the original, while maintaining the meaning and volume of the initial text.
What’s the Difference Between Copywriting and Rewriting?
Using copywriting to create unique content is particularly beneficial when launching a website.
Filling your site with original copywriting content is a powerful tool that brings significant benefits to the website — both for people and for search engines.
The price difference between copywriting and rewriting content can be 2-5 times, depending on the topic and the author’s level of expertise. Authors with little experience may charge $1-3, $5 per 1000 characters for rewriting, while copywriting of the same volume will cost $5-10. Experienced authors may charge $5-7 or $10 for quality rewriting, while writing original text may cost $10-20 per 1000 characters (except for advertising and sales copy, which can cost $15-25 per 1000 characters).
What Do We Offer?
We offer potential clients unique website content by creating articles through rewriting and copywriting. Our product is easy-to-read, unique content for websites. Our prices:
- Rewriting: $1.5 - $4 per 1000 characters (depending on the topic and text complexity), with good discounts for regular clients.
- Copywriting: starting from $10 per 1000 characters, with discounts for regular clients.
We do not take on topics we feel uncertain about, as we are committed to the quality of our work. For this reason, we do not focus on volume, as a tired rewriter produces poor text.
