Meta tags are an important element of website optimization for search engines. They help search engine bots understand the content of a page and correctly index it. Properly selected and written meta tags can significantly improve your website’s visibility in search results.
In this article, we will discuss how to choose and correctly write meta tags to enhance the SEO of your website.
- Meta Tag “Title”
The “Title” meta tag is a duplicate of the page title that appears in search results. It should be concise and informative. Include relevant keywords related to the page content. It is recommended to use no more than 70 characters so that the title is fully displayed in search results.
Example:
<title>Meta Tags for Website Optimization</title>
- Meta Tag “Description”
The “Description” meta tag contains a brief description of the page content. This text also appears in search results beneath the title. It should be unique for each page and contain key keywords.
It is recommended to use no more than 160 characters for the description. You can also include emojis to attract more attention from the audience.
Example:
<meta name="description" content="How to properly choose and write meta tags for your website ✌ Improve website SEO and attract more visitors 👉">
- Meta Tag “Keywords”
The “Keywords” meta tag contains a list of keywords related to the page content. Although many search engines no longer use it for ranking, some still consider it when analyzing pages. So, list all relevant keywords related to your content, separated by commas.
Example:
<meta name="keywords" content="meta tags, writing meta tags, website optimization, SEO optimization">
- Meta Tag “Robots”
The “Robots” meta tag tells search engine bots how to index your page. It can contain the following values:
- “index” – allows the page to be indexed.
- “noindex” – prevents the page from being indexed.
- “follow” – allows links on the page to be followed.
- “nofollow” – prevents links from being followed.
Example:
<meta name="robots" content="index,follow">
- Meta Tag “Canonical”
The “Canonical” meta tag is used to specify the canonical URL of the page. It helps avoid content duplication and allows search engines to understand which version of the page should be indexed. Specify the canonical URL to prevent issues with duplicate content.
Example:
<link rel="canonical" href="https://www.example.com/page.html">
Importance of Meta Tags
Properly selected and written meta tags are an important part of your website's optimization. They help search engines understand the content of the page and correctly display it in search results.
Follow the recommendations provided above for selecting and correctly writing meta tags on your website. This will improve its visibility and attract more organic traffic.
