Website design trends change faster than collections from world-renowned fashion designers. And while haute couture fashion might still be somewhat predictable, trying to guess what will captivate website visitors tomorrow is a whole different matter—it will never be exactly as you expect.
But as they say, some things are fleeting, while others are timeless. That’s why the experts at GeniuStudio conducted research, analyzed personal experience, and compiled a list of the top 5 design trends that will make your website attractive to visitors.
Minimalism and Simplicity
Minimalism and simplicity are becoming increasingly popular each year. The fact is, users have grown tired of intricate designs. They want something that gives their eyes a break.
Many professionals are moving away from excessive design elements in favor of simpler, cleaner compositions. This makes the website more readable and easier to navigate. Most modern users prefer quick access to information, so every developer aims to create websites that provide just that.
Themed Background Images
Another trend for this year is themed illustrations. Images related to the site's theme have become a popular way to capture users' attention. These images are often subtle, but they add uniqueness and visual interest, creating a more memorable impression. This is especially important for brands looking to stand out from the competition.
Large Typography
When you think about it, most websites use boring fonts. However, in 2023, more designers are working to make websites more expressive and memorable. Who would have thought that something as simple as font size could make a website more noticeable and attractive? Large typography is perfect for headings and important messages, making the website pages more informative and user-friendly.
Animation
Animated elements have gained popularity due to their dynamic and interactive nature. They bring excitement to the design.
Animation can highlight important elements, create unique transitions between pages, or draw users' attention to specific content. "Living" elements also help create a more memorable image, which is particularly important for brands and companies looking to showcase their innovation and creativity.
Gradients and Neon Colors
Gradients are now a trend in everything: hair, nails, clothing, and design. Who would have thought about this just a few years ago? It wasn’t a popular choice back then.
Gradients are used to create unique color transitions, adding depth and dimension to the design. Neon colors help to draw attention with bright and memorable effects, especially important for websites targeting an audience under 35.
Which design to choose?
Looking at our top list, one might notice a peculiar thing. It includes everything—from vibrant to very restrained solutions. But this is probably the right approach, as people are different—some like minimalism, while others prefer everything "loud." By analyzing your target audience, you can determine which design style will appeal to your potential clients in 2023.
However, don't forget that the website should be functional, convenient, and easy to use. That’s why GeniuStudio designers always keep the users in mind, creating resources that best meet their needs and expectations.
