External content marketing is a powerful tool for promoting your website and attracting the attention of your target audience. By creating and distributing engaging articles on external platforms, you can build authority, drive referral traffic, and improve your site's rankings in search engines.
Now, let's explore the best external content marketing techniques that will help promote your website.
Guest Posts
Publishing articles or blogs on external platforms related to your niche is an excellent way to promote your site. Look for authoritative resources and offer them quality content. Make sure to include a link to your website within the article to attract traffic and improve visibility in search engines.
Social Media Publishing
Social media is a great platform for distributing your content and attracting an audience. Create interesting and useful articles that will engage your potential users. Then, share them on social media, including links to your website. This way, you’ll direct users to your resource while sharing valuable information.
Partner Publications
Establish connections with other websites or bloggers in your niche and propose collaboration in the form of mutual content publishing. You can write an article or provide exclusive content.
In return, they can publish your content on their platform. This will help expand your audience and attract new visitors to your website.
Video Content Distribution
Video content is becoming increasingly popular and an effective way to draw attention to your website and promote it. Create informative videos or tutorials related to your niche. You can distribute them on popular platforms like YouTube or Vimeo. Include links to your website in the description and encourage viewers to visit the site for more information.
Influencer Marketing
Identify influencers in your niche and establish contact with them. Offer them the opportunity to write a guest article, participate in an interview, or collaborate on a project. When influencers mention your website or share content, it helps enhance your reputation and attract a new audience.
Overall, external content marketing is a powerful tool for promoting your resource. By the way, specialists from GeniuStudio will dive deeper into each of the techniques mentioned above in upcoming posts.
